CRM (Customer Relationship Management)
E-business
CRM (Customer Relationship Management) . Seen by many as a seal
of approval for making quick sales, CRM has been interpreted in
different ways according to the convenience of the user. Without
doubt the most common error is believing that CRM is a technology
that a company buys for making slapdash improvements in the company´s
relationships with the client. For this reason 70% of CRM projects
in the United States have failed.
CRM is really a strategy, a corporate philosophy, for the purpose
of transforming the total vision of the company to a client-oriented
one. It implies listening to and developing a deep knowledge of
the clients and segmenting them according to their needs. Using
this one-on-one knowledge as a springboard, we analyze the way
the company operates with respect to three major areas of relating
to the client: Marketing, Customer Care and Sales.
CRM means redefining the way in which we relate to our clients,
converting them into the pivotal point around which all of our
company´s or organization´s activities revolve. Policies
and procedures which until now only the company, and not the client,
has understood should be modified frequently. Once the strategy
is defined, we analyze all technological aspects, selecting solutions
which fit with our new vision of how we relate to our clients.
Adopting a CRM strategy requires a careful planning process. Here
at Loyalty Circle we want to make this process easy. Objectively.
Impartially. We assist our clients in analyzing the different
technological alternatives and selecting the most appropriate
option according to their specific needs.
If you are thinking of a CRM, don´t be part of the 70% that
fail. Send us an e-mail telling us about your plans.
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