Businesses are increasingly required to operate in a highly-competitive environment in which the products and services they offer are difficult to differentiate from the rest. Customer Care is possibly the most important vehicle for distinguishing products and services, both in traditional as well as the high-technology industries. Formerly seen as a necessary evil, the client has become the focal point on which a business concentrates its efforts to remain competitive and, in many cases, survive. At the same time, the business-client relationship has become more complex, evolving into a discipline which includes topics such as call centers, CRM and e-business. The purpose of Loyalty Circle is to give independent, qualified consulting services to companies and organizations interested in creating a long-term business relationship with their clients as they combine technology with the human factor.